The Polish brand Esotiq store is located in Warsaw in the Blue City Shopping Center. The main idea behind the project was to build a new store that would be completely different from the company's existing stores and the entire industry on the market. The new store was to be based on the concept of an autonomous store, whose operation would be based on advanced digital services, RFID technology, and full customer self-service.

Idea

To create a space that references the brand's products through soft, organic lines. To create a store interior that is as attractive and pleasant as possible for customers, richly equipped with technology and offering a friendly and inviting atmosphere.

Design solutions

The designis based on soft, organic lines that give shape to the walls, which organize the entire functional space of the store. They create the main hall, communication areas, and waiting rooms, while behind them are fitting rooms and the necessary technical and service facilities. Large LED screens are built into the walls, displaying the brand's products and other marketing content in 2D and 3D formats. In the comfortable fitting room area, a multifunctional integrated customer service panel allows customers to browse the available range, select items to try on, and have them delivered to the fitting room via a dispenser in the panel.